For some, the 1990s were a time in fashion history that they'd rather leave firmly in the past.
It was the age of MAC's unforgettable 'Spice' lip pencil, Jennifer Aniston's iconic 'Rachel' hairstyle, and, naturally, Tamagotchis constituted the height of technological innovation.
However, the decade represents the origin of some of our all-time favourite style moments – the Big Six were cleaning up on the runway, meaning that the 90s fashion photo archive makes for some seriously decent viewing.
MORE: 7 style lessons we learnt from 90s Kate Moss
The industry's most bookable names included Naomi Campbell, Cindy Crawford, Linda Evangelista, Claudia Schiffer and Christy Turlington, each paving the way for a new breed of runway star.
Popular 90s Fashion
How long have you got? The 90s saw a slew of major trends, captured best by the decade's most iconic films – think Clueless, She's All That, and 10 Things I Hate About You. Chokers, scrunchies, baby tees, jelly shoes, and bandeaus came to define the era, among many more.
The preppy look - which dominated in the previous decade among wealthy US teens - borrowed elements from hip hop fashion, incorporating sweatshirts, baseball jackets and slouch socks alongside pleated mini skirts, ballet flats and cricket sweaters.
MORE: 1970s fashion trends that we still love in 2023
READ: 20 decade-defining 80s fashion moments
Grunge blossomed, and an almost 'anti-fashion' spirit reared its head. The slouchy, bedraggled vibe favoured ripped tights, band T-shirts, distressed jeans, leatherette coats, combat boots (often Doc Martens), and longline skirts.
Is 90s fashion still trending?
This season, plenty of brands are taking their cues from the 1990s. At Helmut Lang, the spaghetti straps were paired alongside zig-zag hairbands, and whereas cargos made a resurgence at The Attico and JW Anderson, among others.
Honing in on the accessories, scrunchies are back and they're bigger than ever. It-girl adored independent label Good Squish has charmed the Instagram crowd with its super cute XXL deadstock-derived accessories, and the claw clip is still going strong among 'Clean Girl' devotees.
How we chose:
- Style and 90s appeal: Naturally, style is paramount. All our fashion picks are trend-relevant and but with a distinctly 90s feel.
- Price: Whether you're planning on splashing out or bagging a bargain, we've got a nostalgic piece in your price range. We've selected this season's best, ranging from high-street brands to luxe designer labels.
Hello! Fashion shares the 90s fashion trends that still bang in 2024:
Slip Dresses
Kate Moss' sheer slip dress is a piece of fashion history in its own right. Aged just 19, the freckled ingénue stepped out at the Elite Model Agency Look of the Year party and found herself pretty shocked to see the results the next day. "I had no idea why everyone was so excited," she later told Vogue. "In the darkness of Corinne [Day]'s Soho flat the dress was not see-through!"
MORE: Lila and Kate Moss' most stylish moments
Claw Clips
The 1980s favoured the humble banana clip, whereas it was the claw clip that reigned supreme in the decade that followed. Nowadays, the accessory feels very in keeping with the 'Clean Girl' aesthetic, especially on days when only off-duty chic will do.
Dungarees
Hip-hop and R&B stars breathed a new lease of life into the denim classic over the course of the 90s, often styling them open and favouring super baggy fits. If you're looking to bag a pair yourself, check out those by denim specialists – 7 For All Mankind, Frame and SLVRLAKE and the like.
Plaid Skirts
Alicia Silverstone in her role as Clueless' iconic Cher Horowitz launched the plaid skirt into the fashion stratosphere, and we couldn't be any more grateful. With a playful preppy edge, pleating with a mini length is the winning combination, as far contemporary wearability is concerned.
Velvet
Rich and luxuriant, velvet has an unmistakably decadent appeal. A party dressing classic, the fabric was all over the runway in the 1990s – Gwyneth Paltrow's red Gucci suit moment springs to mind, but Winona Ryder and Sarah Jessica Parker were also partial to a spot of velvet. For 2024, I love the textural element of devoré to add depth to an otherwise classic floral print.
Platform Flip Flops
Platform flip flops are having a moment and we're here for the renaissance of the 90s footwear classic. Offering fun, cushy comfort and a major height boost, check out styles by Coperni and Balenciaga if you're looking to invest, otherwise there are heaps of cheap and cheerful styles available on the high street.
Cargo Pants
Everyone is wanting to get in on the action when it comes to cargo trousers. The utilitarian trouser trend has turned into something of a contemporary street style hero, worn by Emily Ratajkowski, Hailey Bieber and Bella Hadid and more. Back in the 90s, baggy fits and low-rise waistbands defined the age, but this season I'm super into denim iterations with wider, more relaxed leg silhouettes.
Cycling Shorts
Vibrant cycling shorts may not be what immediately springs to mind when one thinks 'Princess Diana style' – after all, she had so many unforgettable formal fashion moments. However, casual dressing was one of the many areas in which she excelled, case in point: her ability to pull off graphic oversized sweatshirts and brightly coloured cycling shorts.
Corset Tops
Waist-cinching reached a whole new level when Thierry Mugler's structured corsets graced the runways, making a case for the super-snatched silhouette. Another stellar example of 90s corsetry? Madonna's pink conical extravaganza, crafted by Jean Paul Gaultier.
Platform Heels
The popularity of platform heels rose steadily in the 1990s, and we're very much here for the height boost. Mary Janes, loafers and mules all made the cut, but hip hop star Lauryn Hill's strappy sandals? Not a want, but a need.
Why you should trust me:
Orin Carlin is Hello! Fashion’s SEO Content Writer. Promising to leave no stone unturned in the name of fashion and beauty journalism, she is the proud creator of our ‘Try The Trend’ series. With a particular interest in formula innovation, microtrends, royal and bridal beauty, perfume, rituals, treatments, fashion history and vintage icons, she can either be found interviewing major industry names (previous subjects include Georgia May Jagger, Mary Greenwell and Sam McKnight) or scouring the internet for must-have pieces. It's not just a job; it's a personal quest to unearth noteworthy pieces that resonate with style and beauty enthusiasts.
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