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How to nail dopamine dressing in 2023

This colour-led trend is seriously joyful

dopamine dressing
Orin Carlin
Content Writer
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Dopamine dressing is a pretty simple concept. The idea is that a pop of colour in our clothing can alter how we think and act – for the better. Post-pandemic, dopamine dressing has been having a huge moment – in a world of minimalist style, colour-blocked outfits are going against the grain and making some noise.

The psychological connection between bright colours and our happiness is nothing new, but now we have a handy alliterative term to describe exactly what it means to dress to boost your mood.

RELATED: Bright & colourful jewellery is trending right now: From pink to orange to multi-coloured & neon 

MORE: Street style guide: How to style neon in a chic way in 2023

Hello! Fashion shares how to nail the Dopamine Dressing trend: 

Start small

Lime green blazer© Photo: Getty Images

Not everyone is naturally comfortable sporting bright colours, and so if you're intrigued by dopamine dressing but aren't sure where to start, there's no need to jump straight into the deep end. The beauty of the trend is that it's all about feeling confident – why not make your dopamine dressing debut via a vibrant piece of outerwear that you can take on and off depending on the nature of your day. 

RELATED: Pantone's Colour of the Year 2023 will come as no surprise to fashion fans

MORE: Pastel tip nails: 10 ideas to inspire you this spring

Wool-blend single-button blazer - Massimo Dutti
Wool-blend single-button blazer - Massimo Dutti

Perfect harmony

Harmonious colours© Photo: Getty Images

If you've sought out the perfect bold piece, sometimes it can be tricky to know where to go from there. Our advice is to let harmonious colours guide you – for instance if you've picked out a bright yellow cardigan, opt for green or orange as these are the two colours that sit next to yellow on the colour wheel.

Le Bando ribbed-knit cardigan - Jacquemus
Le Bando ribbed-knit cardigan - Jacquemus

Monochrome moment

Monochrome© Photo: Getty Images

Contrary to popular belief, 'monochrome' doesn't actually mean black and white, the term simply refers to a single hue. So while black and white both come under the umbrella of greyscale, a head-to-toe blue moment is equally permissible.

Pouch bag - Bottega Veneta
Pouch bag - Bottega Veneta

Wise to accessorise  

Pink and yellow outfit© Photo: Getty Images

 This outfit has to be one of our all-time favourite examples of dopamine dressing. Pink and yellow are a match made in heaven and we love the print clash of a stripe and a floral. 

Flatform Square Toe Mules - M&S
Flatform Square Toe Mules - M&S

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